Oomph Magazines

Oomph is a digital publishing platform that supports hundreds of Australian and International magazines on iPad and Android.

View the Oomph website ⟶

The Project

As Technical Designer, I worked alongside the development team on the interface of the Oomph platform, designing new features and updating existing ones.

I monitored user feedback and analytics for all Oomph supported magazines, and shared this insight with the team at regular product and sprint planning meetings. This included monitoring and triaging bugs within the platform, bringing these to the attention of the development team and providing the appropriate files and data for them to be able to investigate and resolve. I was also responsible for testing the updates before pushing these to be released in the next update.

In addition to this, I also provided technical design advise for designers from the various titles Oomph. This included recommendations for best practise for mobile devices, and helping them to make the most of the features available from the Oomph platform.

In lieu of the iOS7 update, I completely refreshed the interface that appears in all Oomph supported magazines to take on the new flat design approach.

At this time, I also reviewed the current user experience and implemented changes based on findings gathered through user feedback and Flurry analytics. This was a huge overhaul for the magazines and for the Oomph platform, as we were able to pull almost all development resources onto the project and address a lot of the "would be nice" list

A few of the new features we introduced in this version included:

  • A more visual page index
  • Improvement to Favourites, including backing up Favourites added from previously deleted issues.
  • A self-serve support system that answered common queries
  • Clearer access to Support contacts
  • Customisable colours and assets for publishers

From the Client

"Celia provided fantastic and thorough technical support to our designers whilst at Oomph. Her efficiency, professionalism and positive demeanour make her a pleasure to work with. Having dealt with both creative and technical types, I have come to realise these two rarely cross over. Celia is definitely an exception." 

 Alison Bartholomeusz, Product Manager, Tablet & Mobile, Bauer Media Australia


Qantas the Australian Way
Best Overall Digital Strategy at the Pearl Awards in New York City 2013

Coles Magazine a& Coles Baby & Toddler
Best Tablet Content at the Pearl Awards in New York City 2013

The Australian Women's Weekly, Harper's Bazaar, Women's Fitness, Myer Emporium, Gourmet Food Traveller, Qantas Magazine
Best of their Categories at the Australian Magazine Awards 2013

Harper's Bazaar
Best Fashion and Beauty Magazine App at the Maggie Awards 2013