The Hash Finance home page in the current beta.


The Hash Finance home page in the current beta.

Starting Point

Below are a few of the very early stage designs that we used to create a prototype, to put in front of investors and those interested in the stockmarket. At this stage, the initial direction given was to tie in with the Hash Classic branding, look and feel which we decided against in the end we felt it wasn't well suited to this audience.

  Initial designs that were used to create an InVision prototype. This is the main Trending view, where the top 30 trending stocks are pulled in.


Initial designs that were used to create an InVision prototype. This is the main Trending view, where the top 30 trending stocks are pulled in.

  After a user selected a stock, the tiles would expand to reveal that stock's data and tweets.


After a user selected a stock, the tiles would expand to reveal that stock's data and tweets.

  Early stage designs for Market News. The initial revenue model for Hash Finance will be advertising, so we were also testing out how these could appear throughout the content in the least invasive way.


Early stage designs for Market News. The initial revenue model for Hash Finance will be advertising, so we were also testing out how these could appear throughout the content in the least invasive way.

Beta Site

Here are a few captures from the beta site, which you can access here with the passoword: betateam.

  This is the home page once the user has scrolled past the initial welcome. These stocks are being tweeted about above their normal threshold, which has been calculated for each individual stock based on their historical Twitter activity. Using Quote Media, we're pulling in the price, change and 5 day chart for that stock. We've also surfaced the most popular tweets in this view, to give context to why that stock may be trending. The background is an aerial image of the company's head office location.


This is the home page once the user has scrolled past the initial welcome. These stocks are being tweeted about above their normal threshold, which has been calculated for each individual stock based on their historical Twitter activity. Using Quote Media, we're pulling in the price, change and 5 day chart for that stock. We've also surfaced the most popular tweets in this view, to give context to why that stock may be trending. The background is an aerial image of the company's head office location.

  Stock view. This pulls in key data about the stock on the left hand side, while also keeping the tweets and news that's relevant to the stock over to the right. From here, the user can start to uncover why that stock is being talked about and decide whether they want to act on it.


Stock view. This pulls in key data about the stock on the left hand side, while also keeping the tweets and news that's relevant to the stock over to the right. From here, the user can start to uncover why that stock is being talked about and decide whether they want to act on it.

  Markets Dashboard. From interviewing users and analysing competitor websites, we found that these 4 groups of data provided the most context and were of interest when considering a stock.


Markets Dashboard. From interviewing users and analysing competitor websites, we found that these 4 groups of data provided the most context and were of interest when considering a stock.

  Market News. A similar experience to Hash Classic, but focused solely on finance news. Stocks that relate to the news articles are surfaced, where possible.


Market News. A similar experience to Hash Classic, but focused solely on finance news. Stocks that relate to the news articles are surfaced, where possible.

Hash Finance

I was involved in the early stages of research and product development and assisted the Product Manager in defining the MVP and product roadmap. 

Following this, I lead the design of the product experience and interface. I also began early exploration of an advisor to client experience that would be built as a secondary product to Hash Finance, which allows advisors to share their own Watchlists with clients and articles of interest. 

  • User research
  • User testing
  • Product planning
  • User interface design

Hash Finance is currently in beta testing and due to launch in early 2016. 

Visit Beta site →
Password: betateam

Visit Hash Classic →

The Product

Hash Finance is a venture of design studio Josephmark. After the success of parent product, Hash, Josephmark wanted to explore how trending algorithm’s could be applied to specific industries.

Hash Finance aggregates tweets that mention stock symbols or the company names of the stocks from Nasdaq and the NYSE and surfaces the top 30 that are trending. A unique and simple way to tap into the global conversation around the stock market, it pulls in charts and related news articles allowing the user to research further into why a particular stock may be trending at that given moment.

It is a logged-out Twitter experience, just like it's parent product Hash. Users are able to create Watchlists to know what’s being said about their portfolio or stocks of interest.