I worked alongside the development team designing the interface of the Oomph platform, including new features and updates to existing ones. I also monitored user feedback and analytics for all Oomph supported magazines, and shared this insight with the team at regular product planning meetings.
For this particular release for Coles, I lead the design of the Coles Magazine interface to include the new features with one other designer.
Coles were committed to making the most of the platform and exploring the possibilities of digital publishing for their magazine. They regularly updated their app to include new features that enhanced their content. This particular release happened to coincide with the iOS7 update and was also in the lead up to Christmas, so the bar was high for the release.
It included the introduction of four new features:
Meal planner, which allowed users to add recipes from the magazine and plan their cooking schedule for Christmas Day.
- Shopping list, viewable by individual recipe or as a whole list.
- Store locator, allowing users to locate their nearest Coles Supermarket or Coles Express.
- Collections, which allowed users to essentially create their own magazine by adding pages from unique issues into a Collection.
- 3 week timeframe for design, development and testing with a non-negotiable deadline.
- Limited development resources, as this was a client specific project on top of the workload for the Oomph product.
- Client was based in a different city.
The update to the magazine was very well received - by the client and more importantly, by the readers. As it was one of the first apps to update to the iOS7 flat design look, Coles was chosen to be featured on all demo iPads in Apple Stores across Australia.
Best Tablet Content at the Pearl Awards in New York City 2013
Runner-up Custom Magazine of the Year at Publishers Australia Excellence Awards 2013
Best App on Mobile or Tablet Device at Publishers Australia Excellence Awards 2013
App of the Year at The Australian Magazine Awards 2013