Coles Magazine on iPad. Download it on the  App Store .

 

Coles Magazine on iPad. Download it on the App Store.

    Library, where users are able to access their issues or download new ones.

 

Library, where users are able to access their issues or download new ones.

    In content navigation.

 

In content navigation.

     Page index. As well as updating this to be more of a visual feature in this release, I suggested a subtle line to indicate how far into the issue you were. 

 

Page index. As well as updating this to be more of a visual feature in this release, I suggested a subtle line to indicate how far into the issue you were. 

    Meal Planner. Users could create an event in their Meal Planner and add recipes from the magazine to it. This was a very popular feature over the Christmas period, as users could rearrange their cooking schedule so their prep time and cooking time of separate recipes would overlap perfectly. 

 

Meal Planner. Users could create an event in their Meal Planner and add recipes from the magazine to it. This was a very popular feature over the Christmas period, as users could rearrange their cooking schedule so their prep time and cooking time of separate recipes would overlap perfectly. 

    Shopping List. Users were able to add recipes to the shopping list, and then view by recipe or all at once and cross items off the list as they did their shopping.

 

Shopping List. Users were able to add recipes to the shopping list, and then view by recipe or all at once and cross items off the list as they did their shopping.

    Store Locator, which found the nearest Coles Supermarket or Coles Express for the user.

 

Store Locator, which found the nearest Coles Supermarket or Coles Express for the user.

Coles Magazine

I worked alongside the development team designing the interface of the Oomph platform, including new features and updates to existing ones. I also monitored user feedback and analytics for all Oomph supported magazines, and shared this insight with the team at regular product planning meetings.

For this particular release for Coles, I lead the design of the Coles Magazine interface to include the new features with one other designer.

View on the App Store ⟶

The Project

Coles were committed to making the most of the platform and exploring the possibilities of digital publishing for their magazine. They regularly updated their app to include new features that enhanced their content. This particular release happened to coincide with the iOS7 update and was also in the lead up to Christmas, so the bar was high for the release.

It included the introduction of four new features:

  • Meal planner, which allowed users to add recipes from the magazine and plan their cooking schedule for Christmas Day.

  • Shopping list, viewable by individual recipe or as a whole list. 
  • Store locator, allowing users to locate their nearest Coles Supermarket or Coles Express.
  • Collections, which allowed users to essentially create their own magazine by adding pages from unique issues into a Collection.

Challenges

  • 3 week timeframe for design, development and testing with a non-negotiable deadline.
  • Limited development resources, as this was a client specific project on top of the workload for the Oomph product.
  • Client was based in a different city.

Outcome

The update to the magazine was very well received - by the client and more importantly, by the readers. As it was one of the first apps to update to the iOS7 flat design look, Coles was chosen to be featured on all demo iPads in Apple Stores across Australia.

Recognition

Best Tablet Content at the Pearl Awards in New York City 2013

Runner-up Custom Magazine of the Year at Publishers Australia Excellence Awards 2013

Best App on Mobile or Tablet Device at Publishers Australia Excellence Awards 2013 

App of the Year at The Australian Magazine Awards 2013